Marketing Manager

Job Overview
Essential Functions
The Marketing Manager builds awareness and revenue for the Resort; working in partnership with the Marketing Design and Production Coordinators, Marketing Communications Manager, Director of Marketing, Director of Sales and Marketing, Managing Director, and all other departments within the property; working in close partnership with Destination Hotels & Resorts and Lowe Enterprises. He/She demonstrates superior writing and editing skills, the ability to effectively manage his/her time while working in a fast-paced, active sales and marketing office, generating revenue and maintaining Wild Dunes Resort's reputation as a premier resort in the southeast. Responsibilities include, but are not limited to:
Essential job FUNCTIONS:
Develop creative marketing campaigns to support key business channels of the Resort, increasing awareness, driving revenue, and enhancing guest loyalty
Assist in managing agencies to support marketing campaigns, including digital agency, PR agency and creative agency
Manage Design and Production Coordinator supporting key business channels, including providing creative direction, coaching and mentorship
Coordinate and execute resort email campaigns, including copywriting, strategic list segmentation, deployment, internal distribution and post-deployment reporting for continual optimization
Manage social media planning and execution, including content generation for various platforms to include, but not limited to: Facebook, Instagram, Twitter, Pinterest, Snapchat, Youtube, Perioscope, LinkedIn
Write weekly blog posts supporting social media campaigns and marketing communications schedule
Monitor, publish and coordinate response to Wild Dunes Resort user-generated website content submissions typically including resort blog, photo and Ask-A-Pro posts
Monitor Resort reviews across online review platforms and coordinate and publish responses
Provide for ongoing website updates including packages, special offers, accolades, and other areas as needed
Ensure all content on partner and third party sites (as well as the corporate website) is accurate and provide for periodic audits and updates
Respond to corporate requests for package implementation, factual information updates, social media content, etc.
Assist in and oversee photo and video shoots and offsite marketing events as needed
Work with internal departments to coordinate planning logistics for campaigns
Along with other members of the marketing team, assist in proofing all marketing materials before deployment
Participate in team ideations to generate new ideas to support business needs
Be digitally curious, exploring new opportunities for Resort and testing new initiatives
Associate is held accountable for all duties of this job and other duties as assigned.
Must have a Bachelor's degree with a background in Marketing, Advertising, Communications, or Business
3-5 years of Marketing experience required
3-5 years hospitality experience preferred
Social media expertise across numerous channels required
Computer skills to include word, excel, and powerpoint required
You must be authorized to work in the United States
Must be able to perform in a highly confidential environment
Must be able to read, write and speak English
Must be proficient in various social media platforms
Must have strong digital platform and computer skills
Must be able to work well under pressure
Must be able to accurately follow instructions, both verbally and written
Must be highly detailed orientated
Must possess ability to multi-task, prioritize, and meet deadlines
Must have excellent writing and proofreading skills

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